Privacy

Who we are

ARC Appraisers LLC operates this site. Contact for privacy questions:

ARC Appraisers LLC
PO Box 3
Rogersville, AL 35652
intake@arcappraisers.com
205-383-3315

The site footer also lists ARC PR LLC (San Juan, PR). This notice covers the website at arcappraisers.com.

What this site collects

Review request form (review-request)

On the contact page and the Alabama banks page, Netlify Forms collects:

• Name (required)
• Institution (required)
• Email (required)
• Phone (optional)
• Product interest (dropdown)
• Asset type (dropdown)
• Message / about the file (optional)
• Hidden fields: form name, subject, page source, and a honeypot field used only to block spam

Submissions are processed by Netlify and emailed to ARC staff so we can reply with a quote or next steps. You may also email reports directly to intake@arcappraisers.com.

Outlook / insights list (outlook-list)

Several pages offer an email signup. That Netlify Form collects:

• Email (required)
• Hidden form name and a honeypot field for spam

Used to send market outlook and related updates from ARC.

Loan sizing calculator

The calculator runs in your browser. Values you enter (NOI, appraisal, rates, and similar) are not submitted to ARC through a Netlify Form. Printing stays on your device.

Server and hosting logs

Netlify, as the host, may receive standard technical data such as IP address, browser type, and requested URLs when you load pages. See Netlify’s own privacy documentation for how it handles that data.

How we use information

• Respond to review requests and quote inquiries
• Send outlook/list emails you subscribed to
• Operate and secure the website
• When Google Ads conversion tracking is enabled, measure whether ads led to form submits or contact clicks

We do not sell your information.

Sharing

• Service providers: Netlify hosts the site and processes form submissions. Google may receive data if/when Ads conversion tagging is turned on (see below). Google Fonts loads typefaces from Google.
• Engagements: If you hire ARC, information needed for the assignment may be shared with lenders, clients, or other parties only as needed for that work.
• Legal: We may disclose information if required by law or to protect rights and safety.

Google Ads conversion tracking (when enabled)

The site includes a Google Ads hook that is off by default (no Google tag loads while it stays disabled). When enabled, the site may load Google’s tag and record conversion events for successful review-request submits and optional phone or email clicks, to measure ad performance. That can use cookies or similar storage set by Google.

You can limit Google ad personalization through Google Ads Settings. More detail: Google Privacy Policy.

Cookies and similar technology

Aside from what Google may set when Ads tracking is enabled, the review form script may use your browser’s sessionStorage briefly after submit so the thank-you page can show status. The site does not run a separate analytics product in the current source.

Retention

Form submissions are kept as long as needed to answer your request and maintain ordinary business records, and as retained by Netlify for hosted forms. We keep inquiries as long as needed to respond and for normal business and legal records.

Security

The site uses encrypted (HTTPS) connections, and access to inquiries is limited to ARC staff who need it.

Children

This site is for business users (lenders and related professionals). It is not directed at children under 13, and we do not knowingly collect information from them.

Audience and changes

This site is aimed at a United States audience. We may update this page; the effective date above will change when we do.

Questions: intake@arcappraisers.com or 205-383-3315.